Enrolling Existing Customers at Launch: Retroactive Points and the First 30 Days
Retroactive points for existing customers at launch: cost the back-credit liability, run a 30-day email sequence, measure against a holdout group.
Loyalty that compounds.
Frameworks, program teardowns, and retention playbooks for operators who want customers to come back on purpose.
Start here
Loyalty programs are usually built backwards — the mechanic first, the arithmetic afterwards, if at all. These four are the argument in order, and they cover the ground the rest of the archive builds on.
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The Retention Math Every Founder Should Know: LTV, Churn, and Repeat Rate
The arithmetic the rest of it rests on: what a retained customer is worth, and what churn costs before any program exists.
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Points, Tiers, or Cashback: Choosing the Right Loyalty Program Model
Choose the mechanic before building it. The three models fail in different and fairly predictable ways.
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What Starbucks Rewards Gets Right (and What Copycats Miss)
A teardown of the program everyone imitates, and the part the imitations leave out.
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Win-Back Emails That Actually Win: A Lifecycle Playbook
What to send once a good customer goes quiet — and when sending nothing is the better call.
Free tools
Retention sensitivity
What one more point of retention is worth.
Points liability
Price the points you still owe.
RFM segmentation
Drop in a CSV, get five customer segments.
Latest
Loyalty Program Terms and Conditions: 5 Clauses to Lock Before Launch
Your loyalty program terms and conditions must authorise devaluation, expiry, clawback and closure. Five clauses to lock before launch.
Manual Points Adjustments: Stop Staff Loyalty Abuse in Your Online Store
Manual points adjustments are where staff loyalty abuse hides. Three loyalty-app reports and a 20-minute weekly check catch it without new software.
Loyalty Account Breach Response: The First 72 Hours
Accounts taken over? Freeze redemptions, restore balances from the ledger, notify members, and hit the UK GDPR 72-hour clock. Operator checklist.
Costing Tier Benefits: What Free Shipping, Early Access and Free Returns Really Cost Per Member
Costing tier benefits per member: free shipping, free returns and early access priced at marginal cost, funded by the tier's own incremental margin.
Tier Downgrade Notice: Demote Members Without Losing Them
A tier downgrade notice can trigger churn or win the member back. State the new tier, date, losses, and one path back — then test it against a holdout.
Early Access as a Loyalty Reward: Run Member-First Drops Without Stocking Out
An early access loyalty reward gives away no margin. Pick products, set the window, gate entry, and reserve stock so the public launch still sells out.